I use it everywhere for just about everything, short of eating it. It has made huge progress on clearing up my stretch marks. I use it on kids who get owies all the time. I have used it on wounds and the healing process is remarkable. Some people have taken it and used it on their eczema / psoriasis. The relief they had was amazing and they begged to keep my jar.
I did not get a before picture, but my middle son’s lips were extremely red, chapped, cracked and bleeding. It hurt for him to smile, laugh and talk. When he was with me I used the salve on him during the day and right before bed. It has gotten much better and while he is with me, it will be applied to keep the healing process going and moisturize his lip.